Privacy policy


Privacy Policy

Last updated: September 19, 2026

ROOPY AROMA LIMITED, trading as ROOPY, operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

ROOPY is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how ROOPY AROMA LIMITED collects, uses, discloses, and otherwise processes your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including payment card information, transaction details, form of payment, payment confirmation, and other payment-related information.
  • Account information, including your username, password, security questions, preferences, and account settings.
  • Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, and your transaction history.
  • Communications with us, including information you provide when contacting Customer Care or otherwise communicating with us.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide personal information.
  • Automatically through the Services, including from your device when you visit or use our website and through cookies and similar technologies.
  • From service providers, including technology, payment, fulfillment, shipping, analytics, customer-support, and other providers that process information on our behalf.
  • From partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use personal information to provide the Services, including to:

  • Process payments
  • Fulfill orders
  • Arrange shipping and delivery
  • Process returns and refunds
  • Manage customer accounts
  • Remember customer preferences
  • Send order and account notifications
  • Enable product reviews
  • Provide relevant product recommendations
  • Improve our website, products, and Services

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to send marketing communications by email, text message, or other permitted methods, and to show advertisements for ROOPY products or Services on our website or other platforms.

Where required by applicable law, we will obtain consent before sending marketing communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in those communications.

Security and Fraud Prevention

We use personal information to help provide a secure shopping experience, authenticate accounts, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, and protect ROOPY, our customers, and our Services.

If you create an account, you are responsible for keeping your account credentials secure.

Communicating With You

We use personal information to respond to customer-support inquiries, provide order assistance, communicate about purchases, and maintain our relationship with customers.

Legal Reasons

We may use personal information where necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests or legal process
  • Investigate potential violations of our terms or policies
  • Establish, exercise, or defend legal claims
  • Protect the rights, property, or safety of ROOPY, our customers, or others

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, including:

  • Shopify and other vendors or service providers that provide technology, payment processing, analytics, customer support, cloud storage, fulfillment, logistics, or shipping services.
  • Business and marketing partners that assist us with advertising and marketing services.
  • Third parties when you direct us, request us, or otherwise consent to a disclosure.
  • Our affiliates or companies within our corporate group, where applicable.
  • Parties involved in a business transaction such as a merger, acquisition, restructuring, or sale of assets.
  • Government agencies, law enforcement authorities, courts, regulators, or other parties where disclosure is required or permitted by law.

Depending on where you live, you may have the right to opt out of certain uses of personal information for targeted advertising or the sale or sharing of personal information.

You can submit an applicable privacy opt-out request through our Your Privacy Choices page.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes certain personal information about your access to and use of the Services in order to provide and improve the Shopify platform.

Information you provide through the Services may be transmitted to or processed by Shopify and other service providers, including providers located outside your country or region.

We may also use Shopify features that process information relating to customer interactions across Shopify-powered services in order to help improve security, functionality, analytics, personalization, and advertising.

In certain circumstances, Shopify is independently responsible for processing personal information and responding to privacy requests relating to its own processing activities.

You can learn more through the Shopify Consumer Privacy Policy.

You may also review Shopify's privacy tools through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, social media platforms, applications, payment services, or other online services operated by third parties.

ROOPY does not control and is not responsible for the privacy, security, content, or practices of third-party websites or services.

If you visit a third-party website or service, we recommend reviewing its privacy policy and terms before providing personal information.

Information that you choose to publish on public or semi-public platforms may also be visible to other users and third parties.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age at which they may legally consent to the processing of personal information in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details provided below so that we can review the request and take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures designed to help protect personal information.

However, no method of transmission over the internet or electronic-storage system is completely secure, and we cannot guarantee absolute security.

We recommend that customers avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide the Services
  • Maintain customer accounts
  • Fulfill contractual obligations
  • Comply with legal and regulatory obligations
  • Resolve disputes
  • Prevent fraud
  • Enforce our agreements and policies

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may be subject to exceptions or limitations under applicable law.

Right to Access or Know

You may have the right to request information about the personal information we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another party where applicable.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or the processing of personal information for targeted advertising.

You may submit an eligible request through our Your Privacy Choices page.

Where applicable, we also recognize supported browser-based privacy preference signals, such as Global Privacy Control (GPC), in accordance with applicable law.

You can learn more about Global Privacy Control at globalprivacycontrol.org.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in those emails.

Even if you opt out of promotional messages, we may continue to send transactional or service-related communications, including messages regarding orders, accounts, returns, refunds, security, or customer support.

UK and European Economic Area Rights

If you reside in the United Kingdom or European Economic Area, and subject to applicable exceptions and limitations, you may have additional rights, including:

  • Objection to Processing and Restriction of Processing: You may have the right to object to or request restrictions on certain processing activities.
  • Withdrawal of Consent: Where we rely on consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

You may exercise your rights by contacting us using the details provided below.

We may need to verify your identity before processing certain requests, where permitted or required by law.

You may also designate an authorized agent to submit certain requests on your behalf where applicable law allows.

We will not discriminate against you for exercising applicable privacy rights.

Complaints

If you have a complaint about how ROOPY processes your personal information, please contact us using the information provided below.

Depending on where you live, you may also have the right to lodge a complaint with your local data-protection or privacy authority.

For residents of the European Economic Area, information regarding relevant supervisory authorities is available through the European Data Protection Board.

International Transfers

ROOPY, Shopify, and our service providers may transfer, store, or process personal information outside the country or region in which you live.

Where personal information is transferred from the European Economic Area or United Kingdom to a jurisdiction that does not provide an equivalent level of data protection, we will rely on recognized legal transfer mechanisms where required, such as the European Commission's Standard Contractual Clauses or applicable UK transfer mechanisms, unless another lawful basis for the transfer applies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal obligations, or regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on this website and revise the "Last updated" date at the top of this page.

Where required by applicable law, we will provide additional notice regarding material changes.

Related Policies

For more information about shopping with ROOPY, please review:

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

ROOPY AROMA LIMITED
Trade Name: ROOPY

Email: support@roopygroup.com
Telephone: +852 9829 7925

Register Business Address:
UNIT B, 10F. CKK COMMERCIAL CENTRE NOS. 289-295 HENNESSY ROAD WAN CHAI HONGKONG

Business Registration No.: 67631670-000-04-26-A

For purposes of applicable data-protection laws, ROOPY AROMA LIMITED is the data controller of personal information processed by ROOPY, except where another party, including Shopify, acts as an independent controller for its own processing activities.